Project: Taxpayer Charter Awareness and Public Education
Project Period: 2024 – Ongoing
Focus Area: Tax Education and Compliance

Our Contribution:
Prime Time Media was engaged to develop multi-language radio and television spots to support MRA’s public education initiatives around the Taxpayer Charter and general tax compliance.

What We Delivered:
• Radio Commercials in English, Chichewa, Yao, and Tumbuka.
• TV Commercials with relatable scenarios and simplified messages.
• Creative development from scripting to production.
• Phase 1 delivered in 2024; Phase 2 currently in progress.

How We Added Value:
Our work supported MRA’s goal of increasing public awareness of taxpayer rights and obligations using clear, audience-friendly messaging across diverse linguistic groups.