Client: Ministry of Finance – Government of Malawi
Funding: European Union
Project Period: July 2023
Focus Area: Public Finance Management (PFM) Communication

Our Contribution:
Prime Time Media was subcontracted to produce media content for the Chuma Cha Dziko project, which supports Malawi’s Public Finance Management reforms.

What We Delivered:
• 16 Radio Spots and 16 TV Spots produced in English, Chichewa, Tumbuka, and Yao.
• Scripts developed in collaboration with project teams to ensure alignment with policy messaging.

How We Added Value:
Our content helped communicate complex financial reform issues in a simplified and accessible way, supporting citizen understanding and transparency efforts.