Project: Power to Youth
Funding: Dutch Ministry of Foreign Affairs through Sonke Gender Justice
Focus Area: Youth Sexual and Reproductive Health (SRHR) Communication

Our Contribution:
Prime Time Media partnered with AMREF Health Africa to support youth engagement around sexual and reproductive health and gender justice through a tailored media approach.

What We Delivered:
• Radio Drama Production: Developed and produced serialized drama tackling SRHR, gender norms, and youth empowerment.
• Media Buying: Secured and scheduled broadcasts on key platforms including ZBS, Bembeke Radio, and YONECO FM.
• Monitoring & Reporting: Provided weekly broadcast verification reports to ensure coverage and consistency.
• Interactive Feedback Management: Set up and managed SMS and WhatsApp platforms to capture listener feedback and community interaction.

How We Added Value:
Our multimedia content helped the campaign connect with young audiences in a relatable, culturally sensitive way — strengthening community-level engagement and message retention.